Hankook Tire’s ‘WeatherFlex GT’ Honored with 2025 Red Dot Design Award

- Honored in the Product Design category for its nature-inspired tread pattern and consumer-friendly design
- Recognized as a next-generation all-weather tire delivering both year-round performance and extended mileage
- Continues streak of global design accolades with wins at global design awards including Red Dot, iF, and IDEA, reinforcing brand’s design leadership since 2012

Seoul, Korea, May 22, 2025 — Global leading tire company Hankook Tire & Technology (Hankook Tire) has received a Winner award in the Product Design category at the Red Dot Design Award 2025 held in Germany.

The award-winning WeatherFlex GT is a next-generation all-weather tire that delivers both reliable year-round performance and extended mileage. Certified with the 3PMSF (3-Peak Mountain Snowflake) mark—a mandatory certification for winter tires in Europe—the tire ensures consistent and stable driving on snow, ice, and wet roads, making it ideal for diverse and challenging winter conditions.

The tire stood out for its nature-inspired design, featuring an asymmetric tread pattern modeled after broadleaf leaves and kerfs—thin slits in the tread—inspired by conifer needles. This biomimetic design enables a well-balanced driving experience across dry, wet, and snowy roads, enhancing overall driving stability and safety.

In addition, the use of advanced compound technology provides exceptional durability, enabling a mileage of up to 70,000 kilometers. With its multi-performance capabilities, the WeatherFlex GT meets both high driving performance and long tread life. Its noise-reducing grooves and intuitive sidewall design further demonstrate a consumer-oriented approach to innovation, reaffirming Hankook Tire’s global competitiveness in both functionality and aesthetics.

Launched in the second half of 2024 in North America, Hankook Tire’s WeatherFlex GT has received a positive market response from global consumers who prioritize eco-friendly and cost-efficient mobility solutions.

Hankook Tire has consistently earned recognition from the world’s top three design awards—Red Dot Design Award, Germany’s iF Design Award, and the U.S.-based IDEA (International Design Excellence Awards)—every year since 2012. This strong track record reflects the company’s status as a top-tier tire brand with proven excellence in innovative design.

The Red Dot Design Award is a prestigious global design competition organized annually by Germany’s Zentrum Nordrhein Westfalen (DZNRW). It evaluates entries across three categories—Product Design, Brands & Communication, and Design Concept—with winners selected based on a comprehensive evaluation of innovation, aesthetics, and functionality.